![](https://cms.zgm.ca/img/assets/case-studies/rally/RALLYHERO_withlogo.jpg?preset=default_placeholder&w=50)
the opportunity
![night photo of Rally Social House from outside showing the individual letters R, A, L, L, Y on the windows.](https://cms.zgm.ca/img/assets/case-studies/rally/rally_windows.png?preset=default_srcset_50&w=50)
the challenge
![wall mural by the stair case inside Rally. Artwork contains a smiley face sticking its tongue out that turns into a pizza, rocknroll foamie, disco balls and various patterns.](https://cms.zgm.ca/img/assets/case-studies/rally/rally_mural.png?preset=default_srcset_50&w=50)
the solution
![Rally logo showing in black and blue backgound.](https://cms.zgm.ca/img/assets/case-studies/rally/rally_logo_mural.png?preset=default_srcset_50&w=50)
![black and white variations of Rally logo](https://cms.zgm.ca/img/assets/case-studies/rally/rally-bw-logos.png?preset=default_srcset_50&w=50)
![Rally logos shown in 4 background colours; blue, dark grey, pink, and yellow.](https://cms.zgm.ca/img/assets/case-studies/rally/rally-color-logos.png?preset=default_srcset_50&w=50)
![2 young adults playing ping pong. There's a mural of a blue panther behind them.](https://cms.zgm.ca/img/assets/case-studies/rally/rally_pingpong.png?preset=default_srcset_50&w=50)
the work
![mockup of membership cards and coasters](https://cms.zgm.ca/img/assets/case-studies/rally/cards_vinyl.png?preset=default_srcset_50&w=50)
![pizza box mockup](https://cms.zgm.ca/img/assets/case-studies/rally/pizzabox-mockup.png?preset=default_srcset_50&w=50)
![mockups of tshirt merch in pink, black, and grey](https://cms.zgm.ca/img/assets/case-studies/rally/tshirts-mockup.png?preset=default_srcset_50&w=50)
We asked ZGM for a line up around the block for our grand opening. And that's exactly what we got.
![2 young adults playing ping pong with other people mingling with each other in the background](https://cms.zgm.ca/img/assets/case-studies/rally/full-pingpong.png?preset=default_srcset_50&w=50)
![young male bartender shaking a cocktail drink](https://cms.zgm.ca/img/assets/case-studies/rally/rally-drinks.png?preset=default_srcset_50&w=50)
the results
![interior photo of Rally showing the seating area and billiards area](https://cms.zgm.ca/img/assets/case-studies/rally/rally-interior.jpg?preset=default_placeholder&w=50)
![desktop mockup of Rally website](https://cms.zgm.ca/img/assets/case-studies/rally/rally-mac-mockup.png?preset=default_srcset_50&w=50)
the media
Brand & Purpose
We asked ZGM for a line up around the block for our grand opening. And that's exactly what we got.