D D D

Data
Insights

the art in numbers

We live in a world where data is everywhere and easily accessible. The question is, how do you use it? By sifting through it to find those actionable business insights. That’s where we come in. ZGM has curated a state-of-the-art data insights team specializing in the following areas:

Services

strategy

Did you know the planning for D-Day took over a year? Okay, data insights are not anywhere near as dire, but there is still a war for consumer interest out there and strategy is just as important. Strategy for conversion campaigns ensures that creative, channel, targeting, and tracking are all optimized in order to drive the best results for our clients.

Digital Marketing Strategy to Support Campaigns
Search Engine Optimization (SEO)
Keyword Research and Mapping
Email Strategy and Automation
Online Lead Generation

conversion campaigns

Every business is different. Even if two organizations are in the same category, their needs and positioning are unique. That’s why we watch the numbers, testing and tweaking the dials until we find the right mix for conversion.

Paid Social: Facebook, Twitter, LinkedIn, Snapchat, Pinterest, and more
Facebook Dynamic Product Ads
SEM, YouTube, Google Display
Multi-Channel Funnel Strategy
Customer Journey Retargeting
A/B Testing
Conversion Optimization Including E-commerce
Landing Page Optimization

technology and innovation

Technology is always changing and part of our job is to stay on top of the latest updates so our clients don't have to. There's no end to this ever-growing list but here is some of what we’re into lately:

Augmented and virtual reality (AR and VR)
Messenger apps in social and websites
Facebook dynamic ads
Voice assistant skills and search
Machine learning and AI

measurement

You can’t manage what you can’t measure. With every campaign, we make sure we have an agreement on which metrics we'll track to measure success and allow us to make proactive or real-time organizational decisions. You know, the metrics that actually matter.

Google Analytics
Google Tag Manager
Google Data Studio dashboards
Social listening
Audience research
Social analytics
Keyword ranking reports

attribution is everything.

We bookend all our projects starting with a metrics agreement and ending with a live dashboard so there are no surprises in what we're measuring and whether or not we're successful.