Hone Athletics

Changing the playbook

The gap between sport and mental health is significant — unfortunately, so was the lack of awareness and tools to measure it.

The challenge

a new way to communicate

Coaches need to not only know how their team’s mental health is doing but how to act on it. Athletes need to know that they will not only be heard but that their privacy will be protected. We had to create a new way for coaches and athletes to communicate so that we could properly measure mental health and team performance.

Hone Athletics Desktop and Mobile Website

solution

apps for everyone

We built an app for athletes, prompting them with data-based questions to gauge mental health and submit the results anonymously to their coach. For the coaches we created a web app to display those athlete survey results alongside tips and guidance on improving low scores. We even made an app for the league administrators to compare the mental health of their teams and coaches.

extending the brand

Mental health among teams is a universal concern so the HONE brand was built with growth in mind. From corporations to schools, the Hone brand and system was designed to expand and adapt to new ventures.

The ZGM team made the uncertainty of a start up feel a little more certain. They wrapped around us, executed a product above and beyond our vision, and most importantly believed in us.

Paula McQuaid
Co-founder, HONE Athletics

Somebody Browsing Hone Athletics Website on A Smart Phone

digital echosphere

Beyond building the product, we built the communication system that surrounded it. This included things like CRM segmenting and optimization, digital sales, lead nurturing, email automation and content scheduling. Everything needed to be seamless, ready for growth and ultimately in a place that could be handed back over to the HONE internal team to run with.

continuous iteration

Like any startup, change is the only constant. HONE continues to pivot and we are proud to be able to keep up the pace. By continually testing and getting feedback from athletes and coaches, we have been able to hone (forgive the pun) this application to a sharp edge. Now we are looking into new markets and new ways to expand by building on a strong foundation.

Rob Fairhead

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