C C C
Content +
Social Media Marketing
right place, right time, right message
Social Media and Content Marketing are all about meeting your audience where they are online, putting out content they are already looking for (or content they don’t know they need) and drawing them into your funnel.
Marketing on owned channels allows you to build a community around your brand while entertaining, inspiring, or educating along the way. But we also pay-to-play, by boosting top performing posts or engaging influencers to amplify reach and grow audiences.
At ZGM, content is woven into our DNA. We build it, we place it, we optimize it, and we agonize over it. No matter the content challenge, we’ll cut the mustard.
(And if you just googled ‘cut the mustard’ we rest our case).
services at a glance:
Omni-channel strategies
Social media content creation
Influencers, affiliates & UGC
Podcasts, eBooks & webinars
Blogs & technical writing
Email marketing & CRM audits
Reporting & data analysis
Consulting & in-house training
ZGM is a proud to be a Google and Sprout Social Partner
crafting a content strategy
We’re data nerds, so that’s typically where we start. We snoop through the landscape of consumer perceptions, behavioural shifts, social listening, and marketing trends. Then we’ll sort through black holes of data to uncover meaningful insights. These insights, in turn, become the pillars of our content strategies.
Our goal is to position brands as leaders in their industries, by taking a disruptive and results-based approach to content, humanizing data, and creating a little happiness along the way. When all is done and dusted, we’ll deliver strategies specific to channels, social media, influencers, campaigns, SEO/SEM, and editorial calendars, with an option to have us execute and manage them thereafter.
Persona development
Journey mapping
Primary and secondary research
Social listening
Competitive analysis (external)
Content audits (internal)
Performance measurement and KPIs
Consulting and in-house training
creative content production
There’s no shortage of content in the world wide web these days. How do you stand out in the sea of sameness? This keeps our content and social strategists up all night, and we’ve got just the tools in our pockets.
Working off the strategy, we’ll create social media content that speaks in your brand’s unique voice, connects to audiences authentically, and facilitates organic growth.
Our content is relevant, timely, data-driven, and jam packed with a magic touch. Speaking of magic, ZGM has a wealth of knowledge in the following areas to help pull the rabbit out of the hat:
Content ideation, design, copywriting
Community management
Paid and organic executions
Templates for in-house production
influencers and ugc campaigns
The secret sauce for facilitating real connections between brands and audiences is partnering with affiliates who live and breathe your industry.
These creators use their storytelling chops to create genuine endorsements of your product or brand by sharing their experiences in a relatable or entertaining way (Stanley tumbler car fire, anyone?).
ZGM has the tools to help you find your perfect influencer match to build trust, drive authentic engagement, reach new audiences, see tangible results, and diminish brand risk. You sit back and enjoy the ride, while we develop a strategy, negotiate usage rights, finalize contracts, and manage administrative logistics.
C2C strategies
Creator coordination & management
Contract & usage right negotiation
Campaign reporting
editorial content production
Although we love that big meme energy, our teams can also channel our inner poets, and create long form written content for digital channels.
Our content specialists work in tandem with your business goals, identifying top ranking keywords while crafting compelling content that will resonate with your audience. Whether it’s thought leadership or highly technical copywriting that you need, we can help with any of the following:
eBooks, blogs, white papers
Ghost writing, thought leadership, technical copywriting
SEO/ keyword research
Optimizing existing content for organic ranking
lead gen content production
We understand that content only works when you connect it to business growth. Lead generation and nurturing to scale is an important aspect of any brand. (Heck, we’re even trying to sell on us you right now).
Our team of content specialists understand the digital transformation space from a B2B lens, using our handy dandy content tool belt to seal the deal:
Podcasts, eBooks, webinar set up and launch
Landing page/ form development
Consulting, workshops, training
Email newsletter templates, production, and deployment
SEO/ keyword research
Lead gen/ SQL strategies
zgm’s podcasts
Build Up The Homebuilder Podcast
Build Up The Homebuilder Podcast is where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more.
Artificial Breakdown
Artificial Breakdown is the AI podcast for the curious, the cautious, and the creative. Learn a thing or two, laugh a time or two, and maybe reduce your AI anxiety a notch or two.
humans have an attention span of 8 seconds. goldfish have 9.
content marketing can help with that.
Let's get started
Whatever your content needs are, we can create a plan that fits. From simple engagements to multi-level strategies, we'd love to help.