In a year where everyone had to keep their distance, our campaign was only visible from 6 feet away.
With rules & restrictions keeping people apart, a city was in need of unity and leadership and a community was in need of connection.
united way calgary
United Way of Calgary & Area is committed to standing #UnitedApart to ensure vulnerable Calgarians have the help they need to overcome the COVID-19 crisis and emerge stronger and more resilient. They wanted to lead the community by reminding everyone that although we need to remain apart, we are all united.
6 feet away
COVID-19 is challenging us all to keep a safe physical distance while focusing on social connections to keep our communities strong. The campaign message on these transit ads, newspaper ads, and t-shirts is visible from — you guessed it — 6 feet away.
This was back when people were only just coming to terms with being six feet apart. The campaign was only visible from — you guessed it — 6 feet away.
By creating a pattern of tiny hearts then stamping them with the text "United Apart" faded out in the background, these print ads were placed in the Calgary Herald where it was suggested readers cut them out and place in their windows.