![Close up of a child sleeping](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-hero.jpg?preset=default_placeholder&w=50)
Jayman Homes
Performance lives here
![Jayman Built logo in chrome and black](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-chrome-logo.jpg?preset=default_placeholder&w=50)
The challenge
![A kitchen in a Jayman showhome](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-kitchen.jpg?preset=default_placeholder&w=50)
The insight
The insight
![A Jayman post that says "Your perfect home base is now our base homes".](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-ad.jpg?preset=default_placeholder&w=50)
The solution
![Mockup of the jayman.com website on a monitor](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-desktop.png?preset=default_srcset_50&w=50)
The advertising campaign
Along with launching the new brand we needed to inform consumers about new, included features in Jayman homes, and we wanted to frame these features in a way that shows their ‘real-life’ application.
![Outside shot of Jayman show home on a sunny day.](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-showhome.jpg?preset=default_placeholder&w=50)
The campaign
![Jayman workbook that says "Unparalleled PERFORMANCE build into every home"](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-checklist.jpg?preset=default_placeholder&w=50)
![Jayman Check and Compare door hanger.](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-door-hang.jpg?preset=default_placeholder&w=50)
![A full-page Jayman post in a magazine](https://cms.zgm.ca/img/assets/case-studies/jayman/jayman-catalogue.jpg?preset=default_placeholder&w=50)
Content Marketing
Homebuilding