User-friendly delivery in the north. Finally.
Launching a new shipping service with a unique business model for northern Canada.
SPACE ROCKETS GO WHERE FEW HAVE GONE BEFORE, THEY PUSH THE LIMITS OF WHAT’S POSSIBLE AND MOVE OUR CIVILIZATION FORWARD. THEY ALSO REPRESENT HOPE FOR THE FUTURE AND ENCOURAGE PEOPLE TO STRIVE FOR SOMETHING MORE. FUNNY ENOUGH, FETCHABLE HAS A LOT IN COMMON WITH A SPACE ROCKET.
Up until now, shipping to or from northern Canada was expensive, complicated, and took what seemed like forever. Since there were no companies that would ship direct, Northern residents would have to get a friend in the south to help them out. Now, Fetchable can be that friend. They will pick the package up, get it to the airport, ship it, and deliver it right to northern doorsteps.
Launch a brand new shipping service with a unique business model in northern Canada.
With a short timeline, we created the MVP (Minimal Viable Product): a website. We distilled a complex shipping system down into a consumer-friendly interface that walks the user though each step while keeping them engaged.
We also launched a modest awareness campaign across social media and online display.
The “Finally” campaign acknowledged the frustrations that come with shipping to and from the North. It let people know that the solution they’d been waiting for was finally here.
The tone of voice and overall aesthetic was light hearted, simple and friendly, and we carried this look and tone throughout each Fetchable touchpoint.