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The industry is buzzing. Competitors are bragging. Leadership is curious. Suddenly, you’re expected to:


  • adopt AI
    stay compliant
    maintain brand standards
    and somehow create more content with fewer resources

It’s a lot.

And the last thing you need is another generic “AI for Business” webinar that makes you feel like you’re already behind. Good news: you’re not behind. You just need a plan that fits your team, not someone else’s playbook.

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There’s a difference. A big one. We live in content calendars, campaigns, CRO dashboards, stakeholder feelings—the whole shebang. And yes, that em dash was intentional. Now that AI is reshaping how marketing actually gets done, we’re here to help your team use it in ways that make sense for your processes. We don’t believe AI replaces human creativity: it amplifies it. That’s the whole point of what we do.

Your team stays brilliant. AI just helps them do brilliant things faster, stronger and with a little more joy. How do we know? We’ve been doing it with our own team in real time, with real work, real challenges and real clients. We’ve been A/B testing internally, so we know what works in the actual world, not the theoretical one.

3 ways we help your team feel a whole lot smarter.

Not sure where to begin? Start here

Before you start throwing AI at random problems like confetti, we help you understand:

  • What your team is already doing (you might be surprised)
    Where your biggest opportunities are
    How visible you are in the land of AI-powered search engines

You walk away with:

  • A 90-day roadmap you can actually follow
    A list of wins you can implement right away
    Clarity, calm and a deep breath out
    A plan that enhances human creativity instead of bottlenecking it

let’s look under the hood
Already know where the gaps are?

We turn intimidating AI concepts into skills your marketing team uses daily without losing your brand’s voice (or your hair). Workshops are hands-on, interactive and grounded in real examples from the marketing world. Every session is built around one idea: giving your team tools that elevate their creativity and make their jobs easier.

Popular sessions include:

  • How AI Works
    AI Adoption in the Workplace
    Generative Engine Optimization (GEO)
    AI Content Workflows
    Advanced Strategic Prompting
    Custom GPTs
    Safety, Security & Governance
    AI Analytics and Reporting

Build a Training Plan With Us

Because AI changes every five minutes, and nobody has time for that.
We become your support system for:

  • “Is this safe to use?”
    “Can AI do this?”
    “Help, our workflow is leaking productivity.”
    “I need to plan my cat’s halloween party”

We keep your team current, confident and creatively energized, one chat at a time.

Let’s Talk Ongoing Support
A black and white headshot of Peter Bishop


With 25+ years at the intersection of tech, design, and business strategy, Peter leads ZGM’s transformation into an AI-driven marketing agency. His background in UX, digital product development, and marketing helps organizations cut through AI hype and implement solutions that deliver real outcomes. As CIO, he oversees automation and guides teams through rapid technological change—all with a human-centered, results-focused approach.

A black and white headshot of Carrie Robinson


Carrie helps marketing teams get smart about AI. With a background in content writing and a knack for making new technology feel approachable, she equips clients with the tools, confidence and strategic direction they need in an AI-accelerated world. She also leads ZGM’s internal AI literacy and enablement programs, turning complex tech into practical training, clear workflows and real-world use cases that actually stick. As the co-host of Artificial Breakdown, Carrie digs into what’s real, what’s hype, and what’s coming next in the world of AI and marketing.

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Where marketing meets machine intelligence… and things get a little weird. Listen wherever you get your podcasts.

Visit the Podcast
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Not sure where you are on the AI journey? We made a little quiz to help you see where you’re at on the “we’ve-got-this” to “help-us-please” scale.

get your ai readiness score
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Get in Touch

Want to explore what AI and other emerging technologies could do for your marketing team? Let’s skip the pressure and get right to the conversation.

No pitch decks. No jargon.

Just humans talking about how to make your work life a whole lot easier—and a whole lot more creative.