alberta is calling
On August 15, 2022, we officially launched Alberta is Calling, the Government of Alberta’s talent recruitment campaign. Throughout the latter half of August and front half of September, we ran radio, audio streaming, digital and social media ads in Vancouver and Toronto. The first phase of the campaign highlighted Alberta’s advantages, including affordable homes; liveable, family-friendly cities; and career opportunities.
The campaign was supported by a full campaign website, further reinforcing the benefits of life in Alberta. The site features testimonial videos with relocation stories, statistics around housing and cost of living, careers and earning potential, and lifestyle features.