audience engagement
Our media team embraces an evidence-centric approach to channel and media planning. All strategies are rooted in data and research to truly understand the audiences we are looking to engage and connect with.
We're channel-neutral. Our starting point is to understand our target audience and their journey with your brand—all with the goal to uncover insights that will help us deliver the right message, at the right time, and through the right channel. Whether that’s online or offline, our in-house team has the expertise to plan and buy for all channels.
the right tools for the job
ZGM subscribes to multiple industry tools for data and research—from broadcast ratings to insights on consumer mindsets and behaviours to media usage and social listening, we have the tools keep ourselves and our clients informed.