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What do you get when you combine strategic SEO, interesting content, deep brand understanding, and the right software? A killer content marketing system.

At ZGM, content is woven into our DNA. We strategize it, build it, place it, optimize it, and agonize over it. By using best-in-class tools and leveraging our creative, media, and data teams, there's no content challenge we won’t knock out of the park. Learn how our inbound marketing team can generate leads and build your brand strength.

digital lead generation for scale

Your target audience could be anywhere—finding the right way to attract them to your site is the trick. Crafting content that's relevant, timely, and worth clicking on is where the magic comes in. ZGM has a wealth of knowledge in the following areas to help pull the rabbit out of the hat:

  • Content strategy

  • Content management & development (blogs, podcasts, eBooks, webinars, contests, videos, etc.)

  • Landing page and form development

  • Social media monitoring & research

  • Social media management & strategy (paid and organic)

  • Social media content creation

  • Search Engine Optimization or SEO

  • Influencer marketing and PR

lead nurturing: the art of selling online

Sales is a human function. We sell plans to our families and friends, opinions to our partners, and our own capabilities to employers. It's about building relationships. Replicating that digitally is a whole other beast — without face-to-face interactions, it’s easy to lose that connection.

We can never replace human interaction, but we can come close. Our team of content and social specialists are great at this. Using tools, research, customization, and audience engagement we connect and grow customers. Here are some of the tactics we use:

  • CRM (Customer Relationship Manager) strategy and optimization

  • MAP (Marketing Automation Platform) setup and management

  • Email marketing

  • Campaign strategy and optimization

  • Funnel optimization

  • Lead scoring

  • Conversion attribution and analysis

  • Referral and loyalty marketing

Google and Hubspot certified parters badges

Let's get started

Whatever your content needs are, we can create a plan that fits. From simple engagements to multi-level strategies, we'd love to help.