Homebuilder
Marketing

The home buying landscape is changing. At ZGM, we are focused on the delivery of dynamic marketing solutions for homebuilders, ensuring success in a changing world.

Industries

25 00

years

15 00 +

homebuilders

Marketing new home builds is highly competitive and changing at a rapid pace. Faster than any other time in history. Across North America, consumers are demanding more from their homebuilder— more transparency, more access, and more flexibility. Today's builder needs to build long-term relationships and stay on top of consumers' growing expectations.

Over the last 25 years, we have worked with more than a dozen homebuilders and developers to generate more leads, of higher quality, that convert more often - at higher prices. This leads to a more efficient use of your marketing budget and more sales with higher margins.

We have solutions for your biggest problems

Lower Cost per Acquisition
New Customer Acquisition
Greater Site Traffic
Stronger Lead Conversion
Higher Average Selling Price
Growing Market Share
Reduced Carrying Costs

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Webinar

traditional homebuilder marketing is dead — what now?

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The ZGM Full Funnel Formula™

Marketing product and price alone won't lead to success. You need a full-funnel strategy to speak to your buyers from awareness all the way to happy customer. The ZGM Full Funnel Formula sets out custom strategies to help you grow in every part of that buyer journey funnel. By creating awareness, getting buy-in, and nurturing leads with these strategies, we've seen leads jump between 30%-40%.

Work we’re proud of

A rendering of a three storey home with the line "2 RENTERS, FOR THE PRICE OF 1 MORTGAGE".

Tacada

Daytona Homes

Kitchen sink tap design in a Rohit kitchen

Rohit Communities

Creating a disruptive new brand for an Edmonton-based homebuilder by developing a new market position.

Jayman Homes

Purpose-Based Brand

In the last 15 years, purpose-based brands have outpaced the market by more than 300%1.

Why? Customers are demanding more from the companies they buy from, a purpose they can invest in — emotionally and with their dollars. A purpose that shines through in every brand touchpoint. Developing a purpose-based brand is essential for success in the market of today and the future.

From digging deeper into brands and defining purpose, unique positioning among competitors and key messaging, to identifying core customer personas and complete re-brands of multi-company organizations, we have the experience and proven track-record to successfully guide homebuilders on their path forward.

a podcast focused on homebuilders

Want more content? Join our podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more.

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feet on the ground covering two countries and major markets

Alberta and Texas are two of the hottest builder markets in North America and we have on the ground support in both. We are thrilled to be working hand-in-hand with a great partner in Dallas, Texas - Firehouse. Firehouse is an award winning agency, an AdAge best place to work, and has category and market knowledge. Owned and operated in Dallas since 1997, they have a strong team of more than 30 with full service capabilities including all types of research and market intelligence.

Our Partners

Media Buying Expertise

Many see media buying as a simple process – go online, buy radio, done. In the same way, many people see homebuilding as a simple process – kitchen here, bedroom there, done. But that’s not the case, we know how much goes into planning a home and the same is true for media planning. The mix of channels, when to pull each lever, the constant tweaking – it’s essential to an effective media buy. The ZGM team comes with years of experience in new home building and development and can maximize each media dollar to go further.

blog

Effective homebuilder marketing tactics for the digital future

Metrics beyond the sale

Success for our clients is measured by sales, but just as important as sales are campaign metrics. This isn’t so we can pat ourselves on the back – it’s so we can learn. Tracking campaign performance against set outcomes has led to cost savings, dramatic efficiencies, and smarter investments. Marketing budgets get tighter every year and knowing where to invest those dollars and be able to back it up with real data is beyond powerful.