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Package of Honest Dumplings
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honest dumplings

Starting a food business can be incredibly rewarding, but it also comes with its unique set of challenges, especially in the early stages of formulation, testing, and breaking into farmer's markets. We understand the hurdles you face—from perfecting recipes and navigating regulatory requirements to creating a brand that stands out in a crowded marketplace.

See it in action

We worked with Honest Dumplings from the brand up to bring their uniquely honest products to the market.

  • Brand Development

  • Product Development

  • Packaging

  • Advertising

  • Trade Marketing

Package of HEAL plant based nutrition meal replacement

Navigating the food industry at the retail level presents a new set of challenges, from raising capital to scaling distribution and boosting sales. We know how critical it is to secure funding, manage logistics, and maintain a strong market presence amidst fierce competition. Our team of seasoned marketers is equipped with the expertise and skills to support you at this pivotal stage.

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We worked with Heal, a meal replacement supplement, on everything from a brand refresh to selling online.

  • Brand Development

  • eCommerce and Web development

  • Investment Materials

  • Advisory Services

Your online sales are starting to push $100k per month through engaging with your community, and you have some investment dollars to fuel the fire. You want to expand your reach and build working capital for store growth.

See it in action

We worked with South Island Pies to polish the brand and tell the world about their story.

  • Marketing Strategy

  • Website Development

  • Campaign Development

  • Media Buying

  • Asset Deployment

  • eCommerce Management

Package of Little Potato Company potatoes
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little potato co.

You now have distribution in multiple states and provinces across North America and maybe further afield. But something isn't quite right with your brand. Sales are either starting to stall, you're not getting additional points of distribution, or worse, same store sales are declining. You might need a brand refresh, or an overhaul, to expand your target market or bring new demand from old customers, giving them another reason to buy or use your product more often.

See it in action

We worked with Little Potato Company on a target market expansion, brand update, and accompanying campaign.

  • Target Market Expansion

  • Brand Refresh

  • Packaging Redesign

  • Campaign Development

  • Promotional Campaign

ZGM brought little moments of happiness to life in every element of our new brand, from the colourful logo, to our characters, and our heartwarming ad campaign.

Angela Santiago CEO | Co-founder - Little Potato Company

Storytelling plays a crucial role in food branding and packaging as it creates an emotional connection between the consumer and the product. A well-crafted story can evoke memories, emotions, and aspirations, making the product more relatable and memorable. Through storytelling, brands can convey their values, heritage, and commitment to quality, which helps build trust and loyalty.

With South Island Pies, storytelling was where we started. Have a look.

Image gallery of brands that have been supported by ZGM services

In order to feed 9 billion people, something has to change. This is why ZGM is partners of EFG: Ethical Food Group. We specialize in marketing for food brands who want to save the planet. We help those who want to win at the category level, deepen consumer loyalty and broaden their appeal. Join the Ethical Food Group.

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UPROOT Food Collective logo
Honest Dumplings logo
South Island Pie Co. logo
Little Potato Co. logo
HEAL logo
TMRW logo
WIZE Sparkling Iced Tea logo

Let’s grab a bite together

Whether you’re just starting out or looking to refresh your brand, we’d love to chat. Let’s connect.