__NUXT_JSONP__("/work/alberta-is-calling", (function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W,X,Y,Z,_,$,aa,ab,ac,ad,ae,af,ag,ah,ai,aj,ak,al,am,an,ao,ap,aq,ar,as,at,au,av,aw,ax,ay,az,aA,aB,aC,aD,aE,aF,aG,aH,aI,aJ,aK,aL,aM,aN,aO,aP,aQ,aR,aS,aT,aU,aV,aW,aX,aY,aZ,a_,a$,ba,bb,bc,bd,be,bf,bg,bh,bi,bj,bk,bl,bm,bn,bo,bp,bq,br,bs,bt,bu,bv,bw,bx,by,bz,bA,bB,bC,bD,bE,bF,bG,bH,bI,bJ,bK,bL,bM,bN,bO,bP,bQ,bR,bS,bT,bU,bV,bW,bX,bY,bZ,b_,b$,ca,cb,cc,cd,ce,cf,cg,ch,ci,cj){aH.blueprint={handle:aI,title:"Work"};aH.clientName=$;aH.collection=aI;aH.date="2023-10-16T21:34:12.000000Z";aH.edit_url="https:\u002F\u002Fcms.zgm.ca\u002Fcp\u002Fcollections\u002Fwork\u002Fentries\u002F89eb4af2-bda3-48a1-ace8-3882523be11f\u002Falberta-is-calling";aH.entry_id=aJ;aH.excerpt=aa;aH.featuredImage={id:"assets::case-studies\u002Falberta-is-calling\u002Fgoa-featured-image.png",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fgoa-featured-image.png",alt:"a person hiking at moraine lake, with the mountains reflecting off the calm, blue water",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fgoa-featured-image.png",focus_css:r,ratio:an,width:ao,height:ap,mime_type:E};aH.headerTheme={value:K,label:af,key:K};aH.id=aJ;aH.locale="default";aH.private=b;aH.published=d;aH.sections=[{set_title:a,bgImage:{id:"assets::case-studies\u002Falberta-is-calling\u002Fa-i-c-hero.jpg",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fa-i-c-hero.jpg",alt:"man hiking at moraine lake, with the mountains reflecting off the calm, blue water",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fa-i-c-hero.jpg",focus_css:r,ratio:1.6091954022988506,width:aq,height:1044,mime_type:L},backgroundScrollAnimation:d,fgImage:a,foregroundScrollAnimation:b,bgVimeoId:a,bgVideoTitle:a,isBard:d,autoHeight:d,allowFullWidth:b,title:a,description:a,button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:ag,textAlignment:{value:c,label:g,key:c},maxWidth:"580",sets:[{size:{value:U,label:ar,key:U},height:a,minHeight:a,maxHeight:a,snapSm:50,snapMd:a,snapLg:a,negative:b,type:e},{text:"\u003Cp\u003EGovernment of Alberta\u003C\u002Fp\u003E",tag:as,tagStyle:"h5",color:h,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:"\u003Cp\u003EAlberta is Calling\u003C\u002Fp\u003E",tag:s,tagStyle:as,color:h,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:"\u003Cp\u003EAlberta’s economy continues to diversify. Large tech and manufacturing companies are bringing their business to the province. We are on the cusp of a hydrogen resource boom. And traditional sectors also have renewed vitality. Now, we just need the skilled workers to fill those jobs.\u003C\u002Fp\u003E",tag:F,tagStyle:"h4",color:h,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{type:k,text:I}]}],contentVAlignment:{value:t,label:ab,key:t},contentHAlignment:{value:t,label:g,key:t},textAlignment:{value:c,label:g,key:c},overlay:{value:z,label:V,key:z},type:ac},{size:{value:U,label:ar,key:U},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{elementCount:-1,childSelectors:[{key:aK,value:aK,label:"Bard Sets"},{key:at,value:at,label:at}],animationType:{value:aL,label:"Fade-in up",key:aL},scrubAnimations:b,animateInOnce:b,windowStartAnimationThreshold:aM,windowEndAnimationThreshold:aM,elementStartAnimationThreshold:"top",elementEndAnimationThreshold:"+=20",type:"animation_checkpoint"},{set_title:a,reverse:b,reverseMobile:b,overspill:d,featureVAlignment:{value:i,label:H,key:i},featureHAlignment:{value:o,label:g,key:o},feature:[{animations:d,content:[{type:{value:D,label:W,key:D},image:{id:"assets::case-studies\u002Falberta-is-calling\u002Fsubway-car.png",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fsubway-car.png",alt:"alberta is calling OOH posters lining a subway car",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fsubway-car.png",focus_css:r,ratio:aN,width:aO,height:X,mime_type:E},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],contentVAlignment:{value:o,label:aP,key:o},contentHAlignment:{value:o,label:g,key:o},bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:"\u003Cp\u003EThe background\u003C\u002Fp\u003E",tag:s,tagStyle:M,color:N,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:G,label:Y,key:G},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Ch3\u003Eoutdated perceptions\u003C\u002Fh3\u003E"},{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Cp\u003EIn order for Alberta to thrive now and in the future, we need skilled, young labour. 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Workers who may not realize the career and lifestyle opportunities, along with the affordability advantages that Alberta has to offer.\u003C\u002Fp\u003E"},{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:I}]}],type:Z},{size:{value:A,label:P,key:A},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,reverse:d,reverseMobile:b,overspill:d,featureVAlignment:{value:aQ,label:"Stretch",key:aQ},featureHAlignment:{value:o,label:g,key:o},feature:[{animations:d,content:[{type:{value:D,label:W,key:D},image:{id:"assets::case-studies\u002Falberta-is-calling\u002Fcouple-dinner-date.png",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fcouple-dinner-date.png",alt:"couple dining out in a nice restaurant with plush seating and low lighting",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fcouple-dinner-date.png",focus_css:r,ratio:1.0699481865284974,width:826,height:X,mime_type:E},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],contentVAlignment:{value:i,label:H,key:i},contentHAlignment:{value:o,label:g,key:o},bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:"\u003Cp\u003Ethe insight\u003C\u002Fp\u003E",tag:s,tagStyle:M,color:N,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:G,label:Y,key:G},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Ch3\u003Edebunking misconceptions\u003C\u002Fh3\u003E"},{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Cp\u003EFocus group research found that Alberta is portrayed by some as lacking in culture and diversity. We knew this version of Alberta wouldn’t appeal to skilled, young workers living, for example, in the urban centres of Toronto and Vancouver. 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In fact, 37% of Toronto millennials say they'd need to relocate to own property. By leading with housing prices and cost of living, we are addressing a major pain point. We wanted to emphasize this by telling authentic stories from new Albertans who have relocated from more expensive provinces in recent years.\u003C\u002Fp\u003E"},{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:I}]}],type:Z},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,bgImage:{id:"assets::case-studies\u002Falberta-is-calling\u002Fads-staggered.png",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fads-staggered.png",alt:"collage of the alberta is calling posters, featuring all typography and lifestyle photos",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fads-staggered.png",focus_css:r,ratio:1.36919315403423,width:aq,height:1227,mime_type:E},backgroundScrollAnimation:d,fgImage:a,foregroundScrollAnimation:d,bgVimeoId:a,bgVideoTitle:a,isBard:d,autoHeight:d,allowFullWidth:b,title:a,description:a,button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[]}],contentVAlignment:{value:t,label:ab,key:t},contentHAlignment:{value:t,label:g,key:t},textAlignment:{value:c,label:g,key:c},overlay:{value:z,label:V,key:z},type:ac},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,bard:[{color:h,textAlignment:{value:i,label:O,key:i},maxWidth:au,sets:[{text:"\u003Cp\u003Ealberta is calling\u003C\u002Fp\u003E",tag:s,tagStyle:s,color:h,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Cp\u003EOn August 15, 2022, we officially launched Alberta is Calling, the Government of Alberta’s talent recruitment campaign. Throughout the latter half of August and front half of September, we ran radio, audio streaming, digital and social media ads in Vancouver and Toronto. The first phase of the campaign highlighted Alberta’s advantages, including affordable homes; liveable, family-friendly cities; and career opportunities.\u003Cbr\u003E\u003Cbr\u003EThe campaign was supported by a full campaign website, further reinforcing the benefits of life in Alberta. The site features testimonial videos with relocation stories, statistics around housing and cost of living, careers and earning potential, and lifestyle features.\u003C\u002Fp\u003E"}]}],bgColor:h,contentHAlignment:{value:i,label:O,key:i},maxWidth:l,type:ah},{size:{value:aW,label:"Extra Large",key:aW},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,bgImage:{id:"assets::case-studies\u002Falberta-is-calling\u002Falberta-is-calling-website.png",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Falberta-is-calling-website.png",alt:"mockup of the alberta is calling website on a macbook air",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Falberta-is-calling-website.png",focus_css:r,ratio:1.8239130434782609,width:1678,height:920,mime_type:E},backgroundScrollAnimation:d,fgImage:a,foregroundScrollAnimation:d,bgVimeoId:a,bgVideoTitle:a,isBard:d,autoHeight:d,allowFullWidth:b,title:a,description:a,button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[]}],contentVAlignment:{value:t,label:ab,key:t},contentHAlignment:{value:t,label:g,key:t},textAlignment:{value:c,label:g,key:c},overlay:{value:z,label:V,key:z},type:ac},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,reverse:b,reverseMobile:b,overspill:d,featureVAlignment:{value:i,label:H,key:i},featureHAlignment:{value:o,label:g,key:o},feature:[{animations:d,content:[{type:{value:D,label:W,key:D},image:{id:"assets::case-studies\u002Falberta-is-calling\u002Fbillboards.png",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fbillboards.png",alt:"two large billboards outside a busy subway station",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fbillboards.png",focus_css:r,ratio:aN,width:aO,height:X,mime_type:E},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],contentVAlignment:{value:i,label:H,key:i},contentHAlignment:{value:o,label:g,key:o},bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:aX,tag:s,tagStyle:M,color:N,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:G,label:Y,key:G},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Ch3\u003Estation domination\u003C\u002Fh3\u003E"},{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Cp\u003EOn September 21, we dialled the campaign up a touch. Okay, maybe a lot. We took over Canada’s busiest subway station at Yonge-Bloor in the heart of downtown Toronto. Our station domination included over 200 unique assets selling the benefits of Alberta to Torontonians during the long commutes to their unaffordable houses. We also wrapped the Vancouver Sun and dominated busy intersections, including Granville and Robson, with messages about Alberta.\u003C\u002Fp\u003E"},{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:I}]}],type:Z},{size:{value:A,label:P,key:A},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,bgImage:{id:"assets::case-studies\u002Falberta-is-calling\u002Fstation-domination.jpg",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fstation-domination.jpg",alt:"collage of the Toronto station domination OOH advertising",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fstation-domination.jpg",focus_css:r,ratio:2.0314389359129383,width:aq,height:827,mime_type:L},backgroundScrollAnimation:d,fgImage:a,foregroundScrollAnimation:d,bgVimeoId:a,bgVideoTitle:a,isBard:d,autoHeight:d,allowFullWidth:b,title:a,description:a,button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[]}],contentVAlignment:{value:t,label:ab,key:t},contentHAlignment:{value:t,label:g,key:t},textAlignment:{value:c,label:g,key:c},overlay:{value:z,label:V,key:z},type:ac},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,reverse:d,reverseMobile:b,overspill:d,featureVAlignment:{value:i,label:H,key:i},featureHAlignment:{value:o,label:g,key:o},feature:[{animations:b,content:[{type:{value:D,label:W,key:D},image:{id:"assets::case-studies\u002Falberta-is-calling\u002Fnew-newspaper-mockup.jpg",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fnew-newspaper-mockup.jpg",alt:"newspaper mockup of the vancouver sun featuring alberta is calling",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fnew-newspaper-mockup.jpg",focus_css:r,ratio:1.0971502590673574,width:847,height:X,mime_type:L},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:n,label:y,key:n},brandButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:f,label:m,key:f}}],roundedButtonProps:[]}],bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],contentVAlignment:{value:i,label:H,key:i},contentHAlignment:{value:o,label:g,key:o},bard:[{color:h,textAlignment:{value:c,label:g,key:c},maxWidth:l,sets:[{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:"\u003Cp\u003ETHE CAMPAIGN\u003C\u002Fp\u003E",tag:s,tagStyle:M,color:N,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:G,label:Y,key:G},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Ch3\u003Emedia coverage\u003C\u002Fh3\u003E"},{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{type:k,text:"\u003Cp\u003EThe campaign has received media coverage by many major Canadian outlets, including feature stories from the following media:\u003C\u002Fp\u003E\u003Cul\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Ftoronto.ctvnews.ca\u002Fsubway-billboards-tell-torontonians-to-leave-and-get-a-bigger-house-in-alberta-1.6082319\"\u003ECity News Toronto\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.cbc.ca\u002Fnews\u002Fcanada\u002Ftoronto\u002Fpriced-out-of-toronto-s-housing-market-alberta-wants-you-to-turn-your-eyes-west-1.6595228\"\u003ECBC News\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.blogto.com\u002Fcity\u002F2022\u002F09\u002Ftoronto-busiest-subway-station-giant-ad-alberta\u002F\"\u003EBlog TO\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Ftorontosun.com\u002Fopinion\u002Fcolumnists\u002Flilley-alberta-comes-calling-for-workers-and-new-residents-in-toronto\"\u003EToronto Sun\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fglobalnews.ca\u002Fnews\u002F9060606\u002Falberta-is-calling-talent-recruitment-campaign\u002F\"\u003EGlobal News\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.thestar.com\u002Fopinion\u002Fstar-columnists\u002F2022\u002F10\u002F02\u002Falberta-is-calling-and-toronto-is-listening-how-did-it-come-to-this.html\"\u003EToronto Star\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Ffinancialpost.com\u002Ffp-work\u002Falberta-calling-targets-toronto-vancouver-professionals\"\u003EFinancial Post\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fca.finance.yahoo.com\u002Fnews\u002Falberta-calling-skilled-workers-toronto-120300053.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACchf6zPEqZ4aM4bSdrZPUTr5MueE0tmCgueUV2-UQtUXLq3xMy4v3-OZvQe5w1QAAsPqx1Xi6ROLYVUB9s_K_VRZITslTSZX0Qulbf1YSB3A0AaOXvj8v6ouA7OcLJLgoZfnTVWZ6snfob9X3xyQLWkYj5eBbOZ-xRyhf5_nVDb\"\u003EYahoo\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fedmonton.ctvnews.ca\u002Falberta-premier-slams-gta-home-prices-cost-of-living-in-campaign-to-draw-workers-west-1.6077688\"\u003ECTV Edmonton\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003Cli\u003E\u003Cp\u003E\u003Ca target=\"_blank\" href=\"https:\u002F\u002Fwww.theglobeandmail.com\u002Fbusiness\u002Farticle-as-alberta-campaigns-to-attract-workers-economists-say-the-competition\u002F\"\u003EGlobe and Mail\u003C\u002Fa\u003E\u003C\u002Fp\u003E\u003C\u002Fli\u003E\u003C\u002Ful\u003E"},{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e}]}],type:Z},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{bgColor:N,customColor:a,type:ad},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,bard:[{color:h,textAlignment:{value:i,label:O,key:i},maxWidth:l,sets:[{size:{value:q,label:C,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:aX,tag:s,tagStyle:M,color:ag,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{size:{value:j,label:v,key:j},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{text:"\u003Cp\u003EIt wasn’t just the media that took notice, Reddit users, TikTok creators and the public noticed, and commented on the campaign effectiveness.\u003C\u002Fp\u003E",tag:F,tagStyle:aR,color:ag,secondaryColor:h,showArrow:b,floatLeft:b,type:w},{type:k,text:I}]}],bgColor:h,contentHAlignment:{value:i,label:O,key:i},maxWidth:l,type:ah},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{bgColor:aS,customColor:a,type:ad},{size:{value:p,label:B,key:p},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:e},{set_title:a,bgImage:{id:"assets::case-studies\u002Falberta-is-calling\u002Fsocial-buzz-staggered.png",url:"\u002Fassets\u002Fcase-studies\u002Falberta-is-calling\u002Fsocial-buzz-staggered.png",alt:"screenshots of social media buzz on tiktok, reddit, and twitter about alberta is 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