window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W,X,Y,Z,_,$,aa,ab,ac,ad,ae,af,ag,ah,ai,aj,ak,al,am,an,ao,ap,aq,ar,as,at,au,av,aw,ax,ay,az,aA,aB,aC,aD,aE,aF,aG,aH,aI,aJ,aK,aL,aM,aN,aO,aP,aQ,aR,aS,aT,aU,aV,aW,aX,aY,aZ,a_,a$,ba,bb,bc,bd,be,bf,bg,bh,bi,bj,bk,bl,bm,bn,bo,bp,bq,br,bs,bt,bu,bv,bw,bx,by,bz,bA,bB,bC,bD,bE,bF,bG,bH,bI,bJ,bK,bL,bM,bN){return {staticAssetsBase:"\u002F_nuxt\u002Fstatic\u002F1728415862",layout:ay,error:a,state:{globals:{globals:{"404":{hero:[{bgImage:a,backgroundScrollAnimation:b,fgImage:{id:"assets::robot-broken.svg",url:"\u002Fassets\u002Frobot-broken.svg",alt:"An icon of a broken robot",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Frobot-broken.svg",focus_css:m,ratio:.9948186528497409,width:384,height:386,mime_type:Y},foregroundScrollAnimation:d,bgVimeoId:a,bgVideoTitle:a,isBard:d,autoHeight:b,allowFullWidth:b,title:a,description:a,button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[{type:s,text:"\u003Ch1\u003EWell, this isn’t good.\u003C\u002Fh1\u003E\u003Cp\u003EFor whatever reason, the page you were after seems to have gone missing. This is likely our fault but let’s blame it on the wif-fi. Anywhoo, let’s get you back into the site:\u003C\u002Fp\u003E"},{size:{value:K,label:az,key:K},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:"Back Home",url:Z,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[],type:"button"}]}],contentVAlignment:{value:l,label:u,key:l},contentHAlignment:{value:aA,label:f,key:aA},textAlignment:{value:e,label:f,key:e},overlay:{value:L,label:"None",key:L}}],showHeader:d,headerTheme:{value:v,label:M,key:v},showFooter:b,handle:"404",api_url:"https:\u002F\u002Fcms.zgm.ca\u002Fapi\u002Fglobals\u002F404"},header:{navigation:[{text:aB,url:aC,children:[{text:aD,url:aE,children:a},{text:aF,url:aG,children:a},{text:"Charitable Lottery Fundraising",url:aH,children:a},{text:_,url:aI,children:a}]},{text:N,url:$,children:[{text:aJ,url:aK,children:a},{text:aL,url:aM,children:a},{text:aN,url:aO,children:a},{text:aP,url:aQ,children:a},{text:O,url:B,children:a},{text:aR,url:aS,children:a},{text:aT,url:aU,children:a},{text:aV,url:aW,children:a}]},{text:aX,url:aY,children:a},{text:aa,url:P,children:[{text:"About ZGM",url:P,children:a},{text:aZ,url:a_,children:a},{text:a$,url:ba,children:a},{text:bb,url:bc,children:a}]}],subNavigation:[{text:bd,url:"https:\u002F\u002Fblog.zgm.ca",children:a},{text:be,url:bf,children:a}],handle:"header",api_url:"https:\u002F\u002Fcms.zgm.ca\u002Fapi\u002Fglobals\u002Fheader"},social_and_seo:{seoTitle:bg,seoDescription:bh,socialImage:{id:"assets::og-social-home2024-min.jpg",url:"\u002Fassets\u002Fog-social-home2024-min.jpg",alt:"ZGM logo with a blurry colourful image of a mixing board behind it",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fog-social-home2024-min.jpg",focus_css:m,ratio:1.901743264659271,width:H,height:631,mime_type:p},socialTitle:bg,socialDescription:bh,networks:{instagram:"https:\u002F\u002Fwww.instagram.com\u002Fzgm_marketing\u002F",linkedin:"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fzgm-collaborative-marketing",twitter:"https:\u002F\u002Ftwitter.com\u002Fzgm_marketing",facebook:"https:\u002F\u002Fwww.facebook.com\u002FZGMmarketing"},handle:"social_and_seo",api_url:"https:\u002F\u002Fcms.zgm.ca\u002Fapi\u002Fglobals\u002Fsocial_and_seo"},footer:{partnerLogos:[{image:{id:"assets::footer\u002Flogo-google_partner-white.svg",url:"\u002Fassets\u002Ffooter\u002Flogo-google_partner-white.svg",alt:"Google Partner",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Ffooter\u002Flogo-google_partner-white.svg",focus_css:m,ratio:2.2058823529411766,width:75,height:34,mime_type:"image\u002Fsvg"},url:"https:\u002F\u002Fwww.google.com\u002Fpartners\u002F"},{image:{id:"assets::footer\u002Flogo-hubspot-white.svg",url:"\u002Fassets\u002Ffooter\u002Flogo-hubspot-white.svg",alt:"Hubspot Partner",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Ffooter\u002Flogo-hubspot-white.svg",focus_css:m,ratio:5.054054054054054,width:187,height:37,mime_type:Y},url:"https:\u002F\u002Fwww.hubspot.com\u002Fpartners"},{image:{id:"assets::footer\u002Flogo-tcan-white.svg",url:"\u002Fassets\u002Ffooter\u002Flogo-tcan-white.svg",alt:"tCAN The Canadian Agency Network",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Ffooter\u002Flogo-tcan-white.svg",focus_css:m,ratio:4.478260869565218,width:103,height:23,mime_type:Y},url:"https:\u002F\u002Ftcan.co\u002Fen\u002F"}],address:"Zero Gravity Inc. 1324 17th Ave SW Calgary AB, T2W1N3",phoneNumber:"403 770 2250",email:"hello@zgm.ca",termsNavigation:[{text:"Privacy Policy",url:"\u002Fprivacy-policy",children:a},{text:"Terms and Conditions",url:"\u002Fterms-and-conditions",children:a}],navigations:[{title:a,children:[{text:aX,url:aY,children:a},{text:bd,url:"https:\u002F\u002Fblog.zgm.ca\u002F",children:a}]},{title:a,children:[{text:aB,url:aC,children:[{text:aD,url:aE,children:a},{text:_,url:aI,children:a},{text:aF,url:aG,children:a},{text:"Lotteries",url:aH,children:a}]}]},{title:a,children:[{text:N,url:$,children:[{text:aJ,url:aK,children:a},{text:aL,url:aM,children:a},{text:aN,url:aO,children:a},{text:aP,url:aQ,children:a},{text:O,url:B,children:a},{text:aR,url:aS,children:a},{text:aT,url:aU,children:a},{text:aV,url:aW,children:a}]}]},{title:a,children:[{text:aa,url:P,children:[{text:aa,url:P,children:a},{text:aZ,url:a_,children:a},{text:a$,url:ba,children:a},{text:bb,url:bc,children:a}]}]},{title:a,children:[{text:be,url:bf,children:[{text:"Edmonton",url:"\u002Fcontact\u002Fedmonton-marketing-agency",children:a},{text:"Calgary",url:"\u002Fcontact\u002Fcalgary-marketing-agency",children:a}]}]}],handle:"footer",api_url:"https:\u002F\u002Fcms.zgm.ca\u002Fapi\u002Fglobals\u002Ffooter"}}},page:{lastPageObject:{},currentPageObject:{blueprint:{handle:bi,title:"Pages"},collection:bi,date:"2021-10-03T17:24:30.000000Z",edit_url:"https:\u002F\u002Fcms.zgm.ca\u002Fcp\u002Fcollections\u002Fpages\u002Fentries\u002Fc857c66d-ad57-4f45-a093-f8dc54a83988\u002Fcreative-and-design-services",entry_id:bj,excerpt:a,featuredImage:a,headerOverlaid:d,headerTheme:{value:v,label:M,key:v},id:bj,locale:ay,private:b,published:d,sections:[{bgColor:C,customColor:a,type:ab},{size:{value:w,label:Q,key:w},height:a,minHeight:a,maxHeight:a,snapSm:100,snapMd:a,snapLg:a,negative:b,type:k},{set_title:a,bgColor:C,largeText:"C",letterDirectionX:{value:ac,label:ac,key:ac},letterDirectionY:{value:ad,label:ad,key:ad},bard:[{color:bk,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[{text:"\u003Cp\u003ECreative + \u003Cbr\u003EDesign\u003Cbr\u003EServices\u003C\u002Fp\u003E",tag:bl,tagStyle:bl,color:g,secondaryColor:g,showArrow:b,floatLeft:b,type:I}]}],type:"service_hero"},{size:{value:w,label:Q,key:w},height:a,minHeight:a,maxHeight:a,snapSm:45,snapMd:a,snapLg:a,negative:b,type:k},{elementCount:-1,childSelectors:[{key:bm,value:bm,label:"Bard Sets"},{key:ae,value:ae,label:ae}],animationType:{value:bn,label:"Fade-in up",key:bn},scrubAnimations:b,animateInOnce:b,windowStartAnimationThreshold:bo,windowEndAnimationThreshold:bo,elementStartAnimationThreshold:"top",elementEndAnimationThreshold:"+=20",type:"animation_checkpoint"},{set_title:a,reverse:b,reverseMobile:d,overspill:b,featureVAlignment:{value:l,label:u,key:l},featureHAlignment:{value:h,label:f,key:h},feature:[{animations:d,content:[{type:{value:bp,label:"Blogpost Card A",key:bp},image:a,caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:{id:"35196702579",archived:o,authorName:af,author:{avatar:"https:\u002F\u002Fcdn2.hubspot.net\u002Fhubfs\u002F2713051\u002Frr2647-0495_FLT-kurt.png",bio:"I'm a director of storytelling. I believe in using creativity to help people earn a more rewarding living. I once figured out a way to gain 11 pounds in an hour and earned the title, Edmonton's Buffet King. The rewards were many.",created:"2019-07-02T14:47:41.890Z",deletedAt:ag,displayName:ah,email:"kurt.beaudoin@zgm.ca",facebook:o,fullName:ah,id:"10936895777",language:ai,linkedin:o,name:ah,slug:"kurt-beaudoin",twitter:o,updated:"2021-10-05T17:26:14.467Z",website:o},publishDate:"2020-09-22T15:04:21Z",currentState:aj,currentlyPublished:d,featuredImage:"https:\u002F\u002Ff.hubspotusercontent00.net\u002Fhubfs\u002F2713051\u002FBlog%20Headers\u002FCreative\u002Fbranding.jpg",featuredImageAltText:"a white icon of the letter b on a red background",htmlTitle:ak,title:ak,name:ak,postSummary:"It’s important that your advertising be an expression of your brand and purpose. But merely expressing your brand and its purpose is not good advertising.\n",url:"https:\u002F\u002Fblog.zgm.ca\u002Fgood-advertising-is-good-advertising",slug:"good-advertising-is-good-advertising",useFeaturedImage:d,tagIds:[12131429769],tags:["Brand & Purpose"]}}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],contentVAlignment:{value:h,label:al,key:h},contentHAlignment:{value:h,label:f,key:h},bard:[{color:bk,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[{text:"\u003Cp\u003EThe business of storytelling\u003C\u002Fp\u003E",tag:am,tagStyle:an,color:g,secondaryColor:g,showArrow:b,floatLeft:b,type:I},{size:{value:K,label:az,key:K},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{type:s,text:"\u003Cp\u003EWe like to call our creative and design team storytellers. Don’t get us wrong, creativity’s great. It’s a wonderful renewable resource that is continually used to solve the world’s problems. But when it comes to business or social change, storytelling feels more appropriate. It’s less about one-off campaigns and more about creating long-term brand stories. Sometimes your product is the hero of those stories, sometimes it's your customers — but no matter the tale, your brand always finds a happy ending.\u003C\u002Fp\u003E"},{size:{value:w,label:Q,key:w},height:a,minHeight:a,maxHeight:a,snapSm:bq,snapMd:a,snapLg:a,negative:b,type:k}]}],type:"feature_third"},{size:{value:x,label:R,key:x},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{bgColor:"transparent",customColor:a,type:ab},{text:N,blendMode:{value:br,label:"Normal (none)",key:br},color:C,triggerPoint:"100px",type:"sticky_tab"},{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:d,type:k},{set_title:a,reverse:d,reverseMobile:b,overspill:d,featureVAlignment:{value:bs,label:"Stretch",key:bs},featureHAlignment:{value:h,label:f,key:h},feature:[{animations:d,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Fconcordia-u-campaign.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Fconcordia-u-campaign.jpg",alt:"Concordia University creative by ZGM",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Fconcordia-u-campaign.jpg",focus_css:m,ratio:.7552521008403361,width:1438,height:1904,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],contentVAlignment:{value:l,label:u,key:l},contentHAlignment:{value:h,label:f,key:h},bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{text:"\u003Cp\u003Ehow storytelling works\u003C\u002Fp\u003E",tag:am,tagStyle:an,color:g,secondaryColor:g,showArrow:b,floatLeft:b,type:I},{size:{value:S,label:bt,key:S},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{type:s,text:"\u003Cp\u003EStory first. Creative execution second. As a creative marketing agency that uses a storytelling model, we always start with the overall narrative. A story that is developed in close collaboration with all departments and our clients. This part of the process often involves research, learning, tiny sandwiches, a thought-out brand platform, some nice diagrams, and maybe even a blocking chart. Someone from the storytelling department is always involved throughout the process. We're not a “wait for the strategy to come from the account people” type agency. \u003C\u002Fp\u003E"},{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k}]}],type:bu},{set_title:a,reverse:b,reverseMobile:b,overspill:b,featureVAlignment:{value:l,label:u,key:l},featureHAlignment:{value:h,label:f,key:h},feature:[{animations:b,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Fhonest-dumplings-boom-chicken.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Fhonest-dumplings-boom-chicken.jpg",alt:"Honest Dumpling creative by ZGM",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Fhonest-dumplings-boom-chicken.jpg",focus_css:m,ratio:.7234352256186317,width:994,height:1374,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],contentVAlignment:{value:l,label:u,key:l},contentHAlignment:{value:h,label:f,key:h},bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{text:"\u003Cp\u003Eexpertly executed\u003C\u002Fp\u003E",tag:am,tagStyle:an,color:g,secondaryColor:g,showArrow:b,floatLeft:b,type:I},{size:{value:S,label:bt,key:S},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{type:s,text:"\u003Cp\u003EAfter the story is developed, it’s time to execute. Creatively. How we tell the story is (almost) equally important. Because the words, pictures, pixels, and sounds need to be the best ones possible in order to help you make your greatest mark. Speaking of the doing, whenever it makes sense, we do the animating, editing, banner-building, shooting, sounds and pixels ourselves. No middle people. We know your world’s moving at a record pace and you need to tell more stories for less money, faster than ever.\u003C\u002Fp\u003E"},{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k}]}],type:bu},{size:{value:T,label:bv,key:T},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{reverse:b,overspill:b,size:{value:D,label:ao,key:D},featureVAlignment:{value:l,label:u,key:l},featureHAlignment:{value:h,label:f,key:h},feature:[{animations:b,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Fzgm-wall.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Fzgm-wall.jpg",alt:"ZGM wall art",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Fzgm-wall.jpg",focus_css:m,ratio:E,width:F,height:G,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],featureAlt:[{animations:b,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Funited-way-pic.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Funited-way-pic.jpg",alt:"United Apart campaign by ZGM",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Funited-way-pic.jpg",focus_css:m,ratio:E,width:F,height:G,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],type:ap},{reverse:b,overspill:b,size:{value:D,label:ao,key:D},featureVAlignment:{value:l,label:u,key:l},featureHAlignment:{value:h,label:f,key:h},feature:[{animations:b,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Ffmwb-logo-girl.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Ffmwb-logo-girl.jpg",alt:"Fort Mac Wood Buffalo creative by ZGM",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Ffmwb-logo-girl.jpg",focus_css:m,ratio:E,width:F,height:G,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],featureAlt:[{animations:b,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Fv-burger-angel.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Fv-burger-angel.jpg",alt:"V Burger illustration by ZGM",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Fv-burger-angel.jpg",focus_css:m,ratio:E,width:F,height:G,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],type:ap},{reverse:b,overspill:b,size:{value:D,label:ao,key:D},featureVAlignment:{value:l,label:u,key:l},featureHAlignment:{value:h,label:f,key:h},feature:[{animations:b,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Fcovid-loves-gaming.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Fcovid-loves-gaming.jpg",alt:"Mr. Covid gaming on a couch",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Fcovid-loves-gaming.jpg",focus_css:m,ratio:E,width:F,height:G,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],featureAlt:[{animations:b,content:[{type:{value:r,label:z,key:r},image:{id:"assets::services\u002Fcreative-design\u002Fcarbon-monoxide-alarm-man.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Fcarbon-monoxide-alarm-man.jpg",alt:"A carbon monoxide detector with a monocle and a moustache",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Fcarbon-monoxide-alarm-man.jpg",focus_css:m,ratio:E,width:F,height:G,mime_type:p},caption:a,bgVideo:[{vimeoId:a,staticVideo:a,title:a,videoContained:b}],button:[{buttonType:{value:j,label:t,key:j},brandButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c},arrow:d,bordered:b}],playButtonProps:[{text:a,url:a,theme:{value:c,label:i,key:c}}],roundedButtonProps:[]}],bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],blogpostCardA:[{blogPost:[]}],blogpostCardB:[{blogPost:[]}],careerCard:[{careerPost:[]}],teamCard:[{teamMember:a}],workCard:[{workPost:a}],entryCard:[{entryPost:a}]}]}],type:ap},{size:{value:x,label:R,key:x},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{set_title:a,bard:[{color:g,textAlignment:{value:l,label:aq,key:l},maxWidth:"1500",sets:[{text:"\u003Cp\u003EStory first. Creative execution second.\u003C\u002Fp\u003E",tag:"p",tagStyle:"blockquote",color:g,secondaryColor:g,showArrow:b,floatLeft:b,type:I}]}],bgColor:g,contentHAlignment:{value:l,label:aq,key:l},maxWidth:n,type:"content"},{size:{value:x,label:R,key:x},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{title:a,cards:[{title:bw,showHeader:d,headerTheme:{value:v,label:M,key:v},showFooter:d,featuredImage:{id:"assets::work\u002Fcue\u002FCUEfeature.jpg",url:"\u002Fassets\u002Fwork\u002Fcue\u002FCUEfeature.jpg",alt:"Concordia University All About U",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fwork\u002Fcue\u002FCUEfeature.jpg",focus_css:m,ratio:ar,width:as,height:at,mime_type:p},work_categories:[{id:bx,title:by,slug:bz,url:bA,permalink:bB,api_url:bC}],clientName:bw,socialImage:{id:"assets::case-studies\u002Fconcordia-university\u002Fog-social-cue.jpg",url:"\u002Fassets\u002Fcase-studies\u002Fconcordia-university\u002Fog-social-cue.jpg",alt:"A collection of Concordia University U illustrations",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Fconcordia-university\u002Fog-social-cue.jpg",focus_css:m,ratio:U,width:H,height:V,mime_type:p},seoTitle:"Concordia University of Edmonton | ZGM Case Study",seoDescription:"We helped a small Edmonton university stand out with a bold colour palette and creative campaign that appealed to Gen Z students.",id:"adb9a0a0-b017-4ca8-ac5a-66484a586b76",url:bD,uri:bD,focal_css:a},{title:bE,clientName:bE,featuredImage:{id:"assets::work\u002Fcovid\u002FcovidFeature.jpg",url:"\u002Fassets\u002Fwork\u002Fcovid\u002FcovidFeature.jpg",alt:"COVID loves get-to-gethers",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fwork\u002Fcovid\u002FcovidFeature.jpg",focus_css:m,ratio:ar,width:as,height:at,mime_type:p},showHeader:d,headerTheme:{value:v,label:M,key:v},showFooter:d,work_categories:[{id:"work_categories::social",title:_,slug:"social",url:"\u002Fwork\u002Fwork-categories\u002Fsocial",permalink:"https:\u002F\u002Fzgm.ca\u002Fwork\u002Fwork-categories\u002Fsocial",api_url:"https:\u002F\u002Fcms.zgm.ca\u002Fapi\u002Ftaxonomies\u002Fwork_categories\u002Fterms\u002Fsocial"}],socialImage:{id:"assets::case-studies\u002Fcovid-loves\u002Fog-social-covid.jpg",url:"\u002Fassets\u002Fcase-studies\u002Fcovid-loves\u002Fog-social-covid.jpg",alt:"Mr. Covid sitting with two other women on a couch with a glass of wine",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Fcovid-loves\u002Fog-social-covid.jpg",focus_css:m,ratio:U,width:H,height:V,mime_type:p},seoTitle:"Covid Loves - Government of Alberta | ZGM Case Study",seoDescription:"We personified covid to hold a mirror up to Albertans under 40 whose actions were contributing to community spread.",id:"a9d2ee05-d631-4377-a10e-bf2c9d51ec78",url:bF,uri:bF,focal_css:a},{title:bG,showHeader:d,headerTheme:{value:c,label:i,key:c},showFooter:d,featuredImage:{id:"assets::work\u002Fhonestdumplings\u002FhonestDumplingFeature-1626741586.jpg",url:"\u002Fassets\u002Fwork\u002Fhonestdumplings\u002FhonestDumplingFeature-1626741586.jpg",alt:"Honest Dumplings Roasted Cauliflower Curry Illustration",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fwork\u002Fhonestdumplings\u002FhonestDumplingFeature-1626741586.jpg",focus_css:m,ratio:ar,width:as,height:at,mime_type:p},clientName:bG,work_categories:[{id:"work_categories::food-and-beverage",title:"Food and Beverage",slug:"food-and-beverage",url:"\u002Fwork\u002Fwork-categories\u002Ffood-and-beverage",permalink:"https:\u002F\u002Fzgm.ca\u002Fwork\u002Fwork-categories\u002Ffood-and-beverage",api_url:"https:\u002F\u002Fcms.zgm.ca\u002Fapi\u002Ftaxonomies\u002Fwork_categories\u002Fterms\u002Ffood-and-beverage"},{id:bx,title:by,slug:bz,url:bA,permalink:bB,api_url:bC}],socialImage:{id:"assets::case-studies\u002Fhonest-dumplings\u002Fog-social-honestdumplings.jpg",url:"\u002Fassets\u002Fcase-studies\u002Fhonest-dumplings\u002Fog-social-honestdumplings.jpg",alt:"A close-up of the Honest Dumpling cauliflower",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fcase-studies\u002Fhonest-dumplings\u002Fog-social-honestdumplings.jpg",focus_css:m,ratio:U,width:H,height:V,mime_type:p},seoTitle:"Honest Dumplings | ZGM Case Study",seoDescription:"We helped Honest Dumplings stand out in a freezer aisle full of lies with brutal honesty and beautiful illustrations.",id:"adb9a0a0-b017-4ca8-ac5a-66484a586b62",url:bH,uri:bH,focal_css:a}],contentVAlignment:{value:h,label:al,key:h},bard:[{color:g,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[]}],type:"entry_feed"},{size:{value:T,label:bv,key:T},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{cards:[{id:"36820946329",archived:o,authorName:af,author:{avatar:"https:\u002F\u002Ff.hubspotusercontent00.net\u002Fhubfs\u002F2713051\u002FZGM_Staff_Brooke-465x465.png",bio:"I’m an art director. I love to create beautiful things. I also love to ski. I love to shoosh down the mountain. Or is it schush? Don't ask me. That's what writers are for.",created:"2020-10-29T18:35:57.998Z",deletedAt:ag,displayName:au,email:o,facebook:o,fullName:au,id:"36822292999",language:ai,linkedin:o,name:au,slug:"brooke-langmaid",twitter:o,updated:"2021-10-05T19:24:51.504Z",website:o},publishDate:"2020-10-29T18:51:27Z",currentState:aj,currentlyPublished:d,featuredImage:"https:\u002F\u002Ff.hubspotusercontent00.net\u002Fhubfs\u002F2713051\u002FBlog%20Headers\u002FZGM%20Fun\u002Fwelcomeback.jpg",featuredImageAltText:"a white icon of an open zgm door on a red background",htmlTitle:av,title:av,name:av,postSummary:"This blog is about a mural. A mural which lives on a wall in ZGM’s new Edmonton office on Whyte Avenue. And I, Brooke, have decided to write about how the idea for this mural came to be. Then you can watch it happen.\n",url:"https:\u002F\u002Fblog.zgm.ca\u002Fthe-journey-the-destination-and-getting-there",slug:"the-journey-the-destination-and-getting-there",useFeaturedImage:d,tagIds:[55167336990],tags:["Creative & Design"]},{id:"29590839968",archived:o,authorName:af,author:{avatar:"https:\u002F\u002Fcdn2.hubspot.net\u002Fhubfs\u002F2713051\u002Frr2647-0372_FLT-roland.png",bio:"I’m an account director. If you can't find me, I'm probably at the new restaurant down the street. Otherwise, you'll find me at my desk cause I got my meal to go. Rest assured, I love food almost as much as I love managing your account.",created:"2020-05-20T16:21:27.797Z",deletedAt:ag,displayName:aw,email:"roland.ferrer@zgm.ca",facebook:o,fullName:aw,id:"29590839984",language:ai,linkedin:o,name:aw,slug:"roland-ferrer",twitter:o,updated:"2021-10-05T14:52:17.242Z",website:o},publishDate:"2020-05-20T17:01:42Z",currentState:aj,currentlyPublished:d,featuredImage:"https:\u002F\u002Ff.hubspotusercontent00.net\u002Fhubfs\u002F2713051\u002FBlog%20Headers\u002FCreative\u002Fwritingreports.jpg",featuredImageAltText:"a white icon of a creative brief on a red background",htmlTitle:ax,title:ax,name:ax,postSummary:"The current environment has been very challenging for a lot of businesses and owners, forcing them to rethink how they operate and market themselves in completely new circumstances. The silver lining – starting from the ground up has provided the perfect opportunity to reevaluate and improve upon a lot of the foundational elements that have gone into the development of existing marketing strategies. \n",url:"https:\u002F\u002Fblog.zgm.ca\u002F3-tips-to-improving-your-marketing-brief",slug:"3-tips-to-improving-your-marketing-brief",useFeaturedImage:d,tagIds:[55169065382],tags:["Etcetera"]}],type:"blog_feed"},{size:{value:x,label:R,key:x},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{set_title:a,formData:{id:bI,portalID:bJ,name:"Creative & Design Contact Form",archived:b,fieldGroups:[{groupType:J,richTextType:s,fields:[{objectTypeId:A,name:"firstname",label:"First Name",required:d,hidden:b,fieldType:W},{objectTypeId:A,name:"lastname",label:"Last Name",required:d,hidden:b,fieldType:W}]},{groupType:J,richTextType:s,fields:[{objectTypeId:A,name:bK,label:"Email",required:d,hidden:b,fieldType:bK,validation:{blockedEmailDomains:[],useDefaultBlockList:b}}]},{groupType:J,richTextType:s,fields:[{objectTypeId:A,name:bL,label:"Phone number",required:b,hidden:b,fieldType:bL,useCountryCodeSelect:b,validation:{minAllowedDigits:7,maxAllowedDigits:20}}]},{groupType:J,richTextType:s,fields:[{objectTypeId:A,name:"hs_persona",label:"I work for a...",required:b,hidden:b,options:[{label:"Private Company",value:"persona_9",description:"Jane",displayOrder:X},{label:"Social Enterprise",value:"persona_8",description:"Jessica",displayOrder:1},{label:"Public Sector",value:"persona_6",description:"Jackie",displayOrder:2},{label:"I own my own company",value:"persona_7",description:"Jon",displayOrder:3},{label:"I'm a student",value:"persona_10",description:"Claudia",displayOrder:4}],fieldType:"dropdown"}]},{groupType:J,richTextType:s,fields:[{objectTypeId:A,name:"message",label:"How can we help?",required:d,hidden:b,fieldType:"multi_line_text"}]},{groupType:bM,richTextType:s,fields:[{objectTypeId:A,name:"jobtitle",label:"Job Title",required:b,hidden:b,fieldType:W}]},{groupType:bM,richTextType:s,fields:[{objectTypeId:A,name:"company",label:"Company name",required:b,hidden:b,fieldType:W}]}],legalConsentOptions:{type:"implicit_consent_to_process",communicationConsentText:a,communicationsCheckboxes:[{required:b,subscriptionTypeId:1237813,label:"\u003Cp\u003EI agree to receive communications from ZGM. I can unsubscribe at any time.\u003C\u002Fp\u003E"}],privacyText:o,consentToProcessText:a},formType:"hubspot",postSubmitAction:{type:"thank_you",value:"\u003Cp\u003EThanks for your interest! We'll be in touch soon. \u003C\u002Fp\u003E"},submitButtonText:"Submit"},formEmbed:{region:"na1",portalId:bJ,formId:bI},verticalAlignment:{value:h,label:al,key:h},bgColor:"gray-100",formFooter:a,bard:[{color:C,textAlignment:{value:e,label:f,key:e},maxWidth:n,sets:[{name:{value:bN,label:"Innovation (paper airplane)",key:bN},color:C,maxWidth:330,maxHeight:99999,aspect:X,align:{value:l,label:aq,key:l},tagStyle:a,float:{value:L,label:"No floating",key:L},type:"icon_brand"},{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k},{size:{value:w,label:Q,key:w},height:a,minHeight:a,maxHeight:a,snapSm:bq,snapMd:X,snapLg:X,negative:b,type:k},{type:s,text:"\u003Ch2\u003ELet's make something great\u003C\u002Fh2\u003E\u003Cp\u003EWe love a challenge. Let us know what yours is and we'll do our best to knock your socks off.\u003C\u002Fp\u003E"}]}],type:"content_form"},{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:d,type:k},{bgColor:C,customColor:a,type:ab},{size:{value:q,label:y,key:q},height:a,minHeight:a,maxHeight:a,snapSm:a,snapMd:a,snapLg:a,negative:b,type:k}],seo:a,seoDescription:"Story first. Creative execution second. That’s why we call our team of designers, art directors, and writers “Storytelling.”",seoTitle:"Creative + Design Services | ZGM Services",showFooter:d,showHeader:d,slug:"creative-and-design-services",social:a,socialDescription:a,socialImage:{id:"assets::services\u002Fcreative-design\u002Fog-social-creative.jpg",url:"\u002Fassets\u002Fservices\u002Fcreative-design\u002Fog-social-creative.jpg",alt:"ZGM Creative",contain:b,permalink:"https:\u002F\u002Fcms.zgm.ca\u002Fassets\u002Fservices\u002Fcreative-design\u002Fog-social-creative.jpg",focus_css:m,ratio:U,width:H,height:V,mime_type:p},socialTitle:a,status:"published",title:O,uri:B,url:B,breadcrumbs:[{text:"Home",url:Z},{text:N,url:$},{text:O,url:B}]}},site:{breadcrumbsVisible:b,isPreviewMode:b}},serverRendered:d,routePath:B,config:{CMS_API_ENDPOINT:"https:\u002F\u002Fcms.zgm.ca\u002Fapi",PREVIEW:b,TYPEKIT_ID:"hka5klz",gtm:{id:"GTM-PF4Q3F2",pageTracking:d,pageViewEventName:"nuxtRoute"},_app:{basePath:Z,assetsPath:"\u002F_nuxt\u002F",cdnURL:a}}}}(null,false,"dark",true,"left","Left","inherit","start","Dark","brand-button","spacer","center","50% 50%",1500,"","image\u002Fjpeg","sm","image","text","Brand Button","Centre","light","snap","lg","Small","Image","0-1","\u002Fservices\u002Fcreative-and-design-services","black","half",1.0454545454545454,1472,1408,1200,"semantic_text","default_group","xs","none","Light","Services","Creative + Design Services","\u002Fabout-us","Snap (defined breakpoint heights)","Large","xxs","md",1.9047619047619047,630,"single_line_text",0,"image\u002Fsvg+xml","\u002F","Social Behaviour Change","\u002Fservices","About Us","background_checkpoint","-1","0","_.bard-item.prose \u003E *:not(ul,ol),  .bard-item li","Shelby Vongroven","1970-01-01T00:00:00Z","Kurt Beaudoin","en-us","PUBLISHED","Expressing your brand isn't good advertising","Top","h2","h3","Halves","feature_feature","Center",.6935123042505593,620,894,"Brooke Langmaid","The journey, the destination, and getting there","Roland Ferrer","Back to basics: 3 tips to improving your marketing brief","default","Extra Small","end","Industries","\u002Findustries","Homebuilding","\u002Findustries\u002Fhomebuilding","Food","\u002Findustries\u002Ffood","\u002Findustries\u002Flotteries","\u002Findustries\u002Fsocial-behaviour-change","Branding","\u002Fservices\u002Fbranding","Data Insights","\u002Fservices\u002Fdata-insights","Digital Product + UX","\u002Fservices\u002Fdigital-product-and-ux","Public Relations","\u002Fservices\u002Fpublic-relations","Media Planning + Buying","\u002Fservices\u002Fmedia-planning-and-buying","Content Marketing","\u002Fservices\u002Fcontent-marketing","eCommerce","\u002Fservices\u002Fecommerce","Our Work","\u002Fwork","Our Team","\u002Fabout-us\u002Fteam","Culture","\u002Fabout-us\u002Fculture","Careers","\u002Fabout-us\u002Fcareers","Blog","Contact","\u002Fcontact","ZGM Modern Marketing Partners | Advertising | Strategy | Design","We help good organizations make a greater mark on the world by finding the right balance of humanity and technology to tell their stories.","pages","c857c66d-ad57-4f45-a093-f8dc54a83988","white","h1","_.bard-item","fade-in-up","99%","blogpost-card-a",30,"normal","stretch","Extra Extra Small","feature_half","Medium","Concordia University of Edmonton","work_categories::startup","Startups","startup","\u002Fwork\u002Fwork-categories\u002Fstartup","https:\u002F\u002Fzgm.ca\u002Fwork\u002Fwork-categories\u002Fstartup","https:\u002F\u002Fcms.zgm.ca\u002Fapi\u002Ftaxonomies\u002Fwork_categories\u002Fterms\u002Fstartup","\u002Fwork\u002Fconcordia-university-of-edmonton","Government of Alberta","\u002Fwork\u002Fcovid-loves","Honest Dumplings","\u002Fwork\u002Fhonest-dumplings","eed9a92b-7377-4de3-a8d6-4805c87482b0","2713051","email","phone","queued","innovation"));