The dream at Kello is that years from now, it will feel fully bizarre to have anything in the public eye – a commercial, a movie, a catalogue – that doesn’t include disability representation. Their talent agency focuses on disabled and visibly different folks, with or without experience in “the industry”.
“Every time there’s disabled talent in something, big or small, it’s exactly what we set out to do.” Katie McMillan, Co-Founder
THE APPROACH
from normal to normal-er
With 22% of Canadians identifying as disabled*, it’s very likely that if you aren’t disabled yourself, you know someone who is. So why not introduce this common “difference” to some of the most iconic visuals of the movie, TV, and commercial industry? We made the Oscar statue, a movie reel, and some pieces of film even more normal.
*Source: Canada's Disability Inclusion Action Plan 2022
