Our Work - e=mc2 Events Branding - ZGM Collaborative Marketing

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what we've done.


e=mc2 Events Branding




For Canada’s leading event management company, we created an identity that used science, creativity and more chalk than a high school calculus class.

The Challenge

After rising to the top of the event management industry, e=mc2 had outgrown their brand. They needed an identity and a website that reflected their meticulous attention to detail and unflinching commitment to creativity.

The Solution

There are a ton of elements, skill sets and considerations that go into creating an incredible event experience. Using an illustration-based style on a chalkboard, we built a unique visual identity that captured the creativity and science at the heart of every event and the planning it takes to bring them together.