Our Work - Distress Centre 2013 Annual Report - ZGM Collaborative Marketing

what we've done.

Project:

Distress Centre 2013 Annual Report

Client:

Distress Centre

Year:

2013 - 2014

SMART PHONES CAN DO ALMOST ANYTHING, INCLUDING CAPTURE THE IMPORTANCE OF ANSWERING THE CALL FOR HELP.

The Challenge

For their 2013 annual report, Distress Centre wanted to highlight its new text and email services, while demonstrating the critical role its volunteers play in helping Calgarians overcome crisis.

THE SOLUTION:

To demonstrate Distress Centre’s new services and the important role its volunteers play, we created a mobile website that mimicked the look, feel and function of a smart phone. This enabled us to takeover readers’ phones and give them the calls and texts for help Distress Centre volunteers answer every day.

Distress Centre's key stakeholders received a text with a link to the mobile site. Once they clicked the link, their phone started ringing and the annual report experience began. After answering the call for help, readers navigated through a mock home screen that housed the content for the report and received random texts for help that delivered Distress Centre stories and related statistic. This enabled us to show readers what it’s like to answer the call for help, the importance of the Distress Centre's services and the difference they make in our community.

Visit DistressCentreAR.com on your phone to experience the report for yourself.


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