Our Work - CUPS 2011 Annual Report - ZGM Collaborative Marketing

collaborative marketing

what we've done.

Project:

CUPS 2011 Annual Report

Client:

CUPS

Year:

2012

After hours of brainstorming, we hit the wall—and that was just the answer we were looking for.

The Challenge

After 20 years of service, CUPS was moving to a new location to accommodate an expansion in scope and services. We were tasked with creating an annual report that would celebrate CUPS’ legacy in their old space.

The Solution

For the last 17 years, a mural on CUPS’ downtown headquarters has been an iconic symbol of CUPS and a landmark in Calgary’s downtown landscape. So, for their 2011 annual report, we decided to preserve this iconic piece of CUPS’ history. We divided the mural into 272 individual pieces and used each one as a cover for the annual report.