what we've done.
Online Sustainability Report
For their 2012 Corporate Responsibility Report, ARC wanted something unique, informative and interactive. So we added parallax scrolling to that list, put a pot of coffee on and got to work.
Since it was founded in 2006, ARC has been a leader in sustainable and responsible practices in the oil and gas industry. This year ARC wanted to communicate this culture of leadership by living their promise of sustainability and innovation by creating a unique online CR report. Like any corporate report, the CR report had a ton of information that needed to be presented. A large part of our challenge was creating a way to present the content that was simple enough for readers to get through and interesting enough to keep them awake.
Using animation and parallax scrolling, we created an easily scanable site that enabled readers to scroll through environmental elements, like forests, sunflower fields and sunny skies, which served to divide and deliver the overviews of the main sections of the report. Each environmental background reacted to the scrolling action of the reader—clouds float by, snowflakes fall and leaves scatter. At any point, readers could click through to access more detailed content, which was complimented by animated charts, documents and videos. They could also jump to a section of particular interest using the traditional top-screen navigation. This multi-tiered content approach enabled us to create a great experience for readers who just wanted to skim the report as well those who were interested in delving deeper into the charts and detailed content beneath.
The site has been very well-received and gave ARC new and interactive way to communicate their commitment to corporate responsibility and engage with readers.